COLUMBIA, S.C. – South Carolina ETV (SCETV) today announced a slight restructuring and the creation of two new positions – assistant general manager and director of Digital Strategies. Adrienne Fairwell, who previously served as the agency’s vice president of Marketing, Communications and Development, has assumed the role of assistant general manager. Tabitha Safdi, who previously served as digital media manager for SCETV, will be the network’s director of Digital Strategies. Both transitions were effective October 1.
A veteran communications professional, Fairwell is in the midst of her second stint at SCETV, where she began her career as an intern. Subsequently, Fairwell worked as a public relations professional at various state agencies, including the S.C. Department of Commerce, where she was immediately before returning to SCETV last February. At Commerce, Fairwell served as director of Marketing and Communications and was the agency’s spokesperson.
Fairwell holds a bachelor’s degree in journalism and mass communications from the University of South Carolina and a master’s degree in human resources development from Webster University. Furthermore, she is an Accreditation in Public Relations (APR) designee and is also a Certified Public Manager (CPM) professional.
Fairwell’s new position, assistant general manager, oversees several departments at SCETV, including Marketing and Communications, Underwriting and Content. Combining both television and radio, the Content vertical includes production, programming and traffic and pledge activities. It also includes the newly created Digital Strategies division.
Safdi, the agency’s director of Digital Strategies, is a 14-year veteran of SCETV. During her time with the network, she has produced countless projects and stories, such as “Our Town,” “Original SC” and the all-new “Backroad Bites.” Safdi holds a bachelor’s degree in journalism and mass communications from the University of South Carolina and a master’s degree in organizational change and leadership from Columbia College. She’s a Riley Fellow of Furman University’s Diversity Leadership Initiative, a 2017 graduate of Leadership Columbia and a member of the PBS Digital Media Advisory Council.
Created to continue the growth and diversification of SCETV’s audience, the Digital Strategies division is responsible for the production and dissemination of all the network’s digital content. The new division seeks to increase audience engagement across all online platforms.
For more information on SCETV, visit www.scetv.org.
QUOTE:
“As technology and industry standards change and become more complex, it’s only natural that our agency adjusts to ensure that we remain innovative and continue serving the citizens of this state at a high level. We have an excellent team at SCETV, and I am ecstatic that we were able to fill both of these positions with highly-skilled individuals already on staff.” –SCETV President and CEO Anthony Padgett
FIVE FAST FACTS:
- SCETV today announced a slight restructuring and the creation of two new positions – assistant general manager and director of Digital Strategies.
- Adrienne Fairwell, who previously served as the agency’s vice president of Marketing, Communications and Development, has assumed the role of assistant general manager.
- The assistant general manager position oversees several departments at SCETV, including Marketing and Communications, Underwriting and Content.
- Tabitha Safdi, who previously served as digital media manager for SCETV, will be the network’s director of Digital Strategies.
- Created to continue the growth and diversification of SCETV’s audience, the Digital Strategies division is responsible for the production and dissemination of all the network’s digital content.