Landon Masters
Landon Masters
Chief Public Information Officer
Landon Masters leads communications, fundraising, branding and outreach efforts for the agency. Masters serves as the primary contact for agency media inquiries and coordinates communications around SCETV and SC Public Radio events, programming and social media channels. Prior to joining the SCETV team, Masters served as Community Outreach and Communications Manager for the South Carolina Office of Regulatory Staff, coordinating communications efforts and managing agency websites. Masters holds a bachelor’s degree in advertising from the University of South Carolina. Originally from the small Upstate town of Inman, Masters has always had an affinity for local storytelling and showcasing the diverse cultures found across the state.
Stories
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New series “Citizen Better” from SCETV and PBS Digital Studios explores unconventional civic engagement
February 28, 2024Citizen Better, a new eight-part series produced by South Carolina ETV (SCETV), explores offbeat ways young people are participating in the democratic process and how they are redefining civic engagement beyond the voting booth. Streaming on PBS Voices, the PBS Digital... -
South Carolina ETV and Public Radio to provide live coverage of South Carolina’s 2024 GOP presidential primary election results
February 23, 2024South Carolina ETV and Public Radio (SCETV) will air comprehensive live coverage of the 2024 South Carolina GOP presidential primary on Feb. 24 across its statewide television and radio network. From 7 – 9 p.m., viewers can watch the broadcast on ETV-HD, listen on SC Public... -
Lift Every Voice in the Loop event celebrates the premiere of Henry Louis Gates, Jr.'s "Gospel" and PBS KIDS' "Lyla in the Loop"
February 07, 2024South Carolina ETV (SCETV), in partnership with Bible Way Church of Atlas Road, have announced a special premiere screening event, Lift Every Voice in the Loop, celebrating the debut of Henry Louis Gates, Jr.’s documentary Gospel and the new PBS KIDS' animated series Lyla in... -
“SCETV Safe Space” campaign receives award for community engagement
February 07, 2024SCETV Safe Space, a multiplatform initiative from South Carolina ETV (SCETV) received a Silver Award in the 3rd Annual Anthem Awards. The annual awards recognize purpose and mission-driven work from people, companies and organizations from around the world. SCETV Safe Space... -
New animated series “Lyla in the Loop” encourages problem-solving skills and showcases the benefits of collaboration
February 01, 2024The new PBS KIDS animated preschool series Lyla in the Loop will premiere on Feb. 5 at 8 a.m. on ETV-HD. Lyla in the Loop follows Lyla, a dynamic seven-year-old girl, who lives in a big city with her close-knit family, fantastical blue sidekick Stu, and a host of relatable... -
"MUSC at 200: Then, Now, Next" documentary celebrates the bicentennial journey of the Medical University of South Carolina
January 24, 2024As the Medical University of South Carolina (MUSC) marks its 200th anniversary in 2024, MUSC at 200: Then, Now, Next leads viewers through its rich history. The one-hour documentary, produced by SCETV in collaboration with MUSC, premieres on Jan. 25 at 8 p.m. on ETV-HD, with...