Jobman Caravan: Local Heroes, Healthy Living and Careers in Marketing (1989) | ETV Classics

In this 1989 Jobman Caravan episode, meet a young man giving back through tennis, explore marketing careers, learn about healthy eating habits from a chiropractor, and get a taste of a local blackberry drink. Plus, Jobman Caravan celebrated its 21st anniversary.

Host Bill Terrell and his co-host Patricia Bennett traveled to Beaufort, South Carolina. Bennett catches up with Larry Scheper, a tennis professional giving back to his community. Certified by the U.S. Professional Tennis Registry as a qualified teacher on standard tennis methods, Scheper decided to work with young boys, teaching them the art and skill of playing tennis. 

Jobman Caravan travels from the tennis courts to inside a corporation to learn more about careers in marketing.  Forrest Blunt, instructor of management at South Carolina State College states, "One thing about marketing is that it's a kind of multidisciplinary area, diverse career path that a person could take. They could basically look forward to a career in retail management, public relations, customer service representative, or maybe even a sales representative."

Irma Scott talks about her career at Xerox Corporation and the excitement around a hot product, the facsimile (also known as a "fax"). She says, "It's been extremely rewarding for me. It's something that's very challenging. No two days are really alike." Self-motivation, assertiveness and taking on an internship are recommended for individuals interested in marketing.

The next segment returns to Beaufort, where Satchel White, the owner of White's Blackberry Drink, does a bit of marketing himself. Keeping a soft drink on the market involves a lot of hard work. White contracted with a bottling company from Georgia for the manufacturing part, but he and his business manager tackled the delivery, distribution and marketing. At the time of this episode, the White's Blackberry Drink, also affectionately known as "Christmas Wine," was available in 65 stores in Beaufort and Jasper Counties. White referred to his drink as being "the nectar of the Sea Islands."

On Lady's Island, Patricia Bennett visits with the Williams Chiropractic Clinic. Due to his interest in holistic medicine, Dr. Otis Williams combined chiropractic therapy with nutritional counseling. He encouraged his patients to "Let your diet consist of about 20% cooked food, 80% raw foods, and if you follow that, you will function pretty well."
 

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