Television Sponsorship

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Television On Air Sponsorship

Why support ETV and Public Broadcasting?

• ETV actively benefits more South Carolinians each day than any other group assists in weeks.
• By a 2 to 1 margin, adults find Public Broadcasting more important and informative than regular TV.
• 87% of South Carolinians surveyed feel that ETV is a good or excellent value for their tax dollar.
• Cultivate a positive image by your partnership with us.
• Independent audience research shows that public television sponsors are held in high regard as benefactors of valued programs.
• There are few media as dependably uncluttered and sure of viewer's full attention.
• Recent Roper studies find that adult viewers still find us more interesting, more important, more imaginative and more stimulating than either network programming or cable TV.
• Public Television continues to maintain and slightly increase its audience, while network television is losing audience share.
• More adults 35 - 49 watch Public Television than the cable channels A&E, CNN, TLC, Discovery or Nickelodeon. More watch us than any two of these combined.

Why associate with our audience?

Decision Makers

• 67% more likely to be an owner, partner, Chairman of the Board, President, Vice President or General Manager.
• 98% more likely to be a member of a regional development committee.
• Twice as likely to specify vendors and authorize the buy.
• More than twice as likely to be professionals, managers or administrators.
• 174% more likely to be a member of a local body of government.

Affluent

• 128% more likely to have household incomes greater than $100,000.
• More than twice as likely to hold securities worth greater than $100,000.
• 68% more likely to own a home valued at $200,000.
• 51% more likely to own a second or vacation home.

Savvy

• 90% more likely to do home banking by computer.
• 94% more likely to use electronic funds transfer.
• 136% more likely to have a trust agreement.
• Almost three times more likely to request/order banking information, investment information and mutual fund newsletters from media sources.
• 70% more likely to have overdraft protection.
• 70% more likely to have made a stock transaction in the past 12 months.
• 77% more likely to have an unsecured line of credit.

"PBS is a leader in producing quality television, and BMW is a leader
in producing quality automobiles, so sponsoring was a natural fit for us."
BMW - American Visions

"...a tribute to Public Broadcasting, which has established itself as an institution necessary to an informed electorate"
The Atlanta Journal-Constitution

For more information about ETV On Air Sponsorship: