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Television Sponsorship

On Air Sponsorship for Businesses and Organizations

Public radio and television are mission driven organizations that contribute to the local community and the quality of life of those who live in it. Let us help you create a unique marketing plan that includes South Carolina ETV and ETV Radio. You may sponsor specific programs or we can design your sponsorship around specific genre or demographics.

Why sponsor ETV and ETV Radio?

Reach
In South Carolina, public broadcasting is the preeminent media source for the state. Our network consists of 8 radio stations and 11 television stations. From the mountains to the ocean, South Carolina ETV and ETV Radio has tremendous statewide reach, resulting in more viewers and listeners, unmatched by any other local media.

Loyal Audience
Educated, affluent and politically active are a few of the unique attributes of the public broadcasting audience. Given their affluence, level of education, and social status, our audience is often recognized as community leaders and has significant purchasing power. Your sponsorship message can reach this group of active and engaged audience.¹
Halo Effect
NPR listeners value and appreciate public broadcasting as a positive presence in their lives and their favorable feeling toward public radio extends to funders who help make this programming possible.² In the minds of our viewers, PBS is strongly associated with quality, excellence and respect. As a sponsor, these are qualities that viewers associate with you!³

Value
ETV and ETV Radio are membership organizations with huge, influential and highly loyal audiences. Get your sponsorship message out to many people in a cost effective way and build brand loyalty as well.⁴

Trust
In 2010, for the seventh consecutive year, the American public has rated PBS the most trustworthy institution among nationally known organizations and an excellent use of tax dollars, second only to the military.⁵ The 2008-2009 Erdos & Morgan national study of opinion leaders verified that PBS News and Public affairs programming continues to be a trusted source for news and information that opinion leaders turn to on a regular basis.

Appreciation
75% say that sponsors provide a valuable public service
64% agree that sponsors are good corporate citizens
60% feel that sponsors have a commitment to quality & excellence
49% choose to buy products from our sponsors over the competition, all things equal³
Uncluttered
Need more? How about the fact that few media sources are as dependably uncluttered and sure of their audience's full attention? We restrict the number of sponsorships for each program. And we provide industry exclusivity for your sponsorship thereby increasing your product awareness. At ETV and ETV Radio, your message stands out.

SOURCES: 1- MRI, 2008 Doublebase; 2- 2010 NPR Audience Insight & Research; 3- 2009 Impact of Sponsorship & Commercialism PBS/Public Television Harris Interactive study; 4- Nielson Galaxy Explorer; 5- 2010 Roper Public Trust Survey

Testimonials
City of Columbia: Devine Street Association: "Our marketing objective for 'Devine Night Out' was to reach adults who appreciate unique, locally-owned shops and enjoy fine dining, and ETV Radio has the cultured audience we needed to attract. Our attendance in 2010 was the highest ever recorded, and merchants were thrilled with the turnout and increase in business. Thank you, ETV Radio, for helping us to achieve such great success!" - Jennifer Suber, Marketing Coordinator, Devine Street Association

Accent Sewing Inc.: “Accent Sewing Inc. would like to thank ETV for giving viewers access to such wonderful sewing programs. These programs prove that sewing is great therapy, and a really fun and creative hobby! Being a sponsor for ETV allows us to target the sewing audience in our area and beyond, and is a great way to introduce people to Accent Sewing Inc.” - Bob & Sheryl Smith, Accent Sewing Inc.

SCIWAY, South Carolina's Information Highway: "South Carolina’s Information Highway and ETV Radio make perfect partners; like ETV Radio, our goals are to celebrate South Carolina and make our state a better place in which to live. We share an identical audience, which makes our sponsorship a great fit!" - Robin Welch, SCIWAY.com: South Carolina’s Information Highway

Half-Moon Outfitters: "On a personal level, listening to ETV Radio has kept me engaged on many miles of I-26 and I-20! From a business perspective, I find SCETV/ETV Radio to be an incredible way to leverage our marketing efforts to a more meaningful end. People thank us all the time for supporting ETV, and we are proud to be able to support what ETV offers: the arts, education, and enlightened debate on topics that matter to our customers and our employees. The Writer’s Almanac alone is worth the fare! Thank you, ETV." - Beezer Molten, Owner, Half-Moon Outfitters

FGP International: "We believe FGP’s mission of building great companies directly affects great communities. We are excited and proud to sponsor NPR / ETV Radio as they enrich the lives of the community. The listeners of NPR comprise an ideal audience for us, targeting listeners that we would not be able to reach otherwise." - Rhiannon Poore, Marketing & Communications Manager, FGP (Find Great People) International

Woodley's Garden Centers: "ETV Radio offers us the opportunity to deliver our message directly to people who enjoy nature, gardening and the outdoors. You consistently deliver a valuable audience that we may not be able to reach efficiently in any other way. Thanks ETV Radio!" - Rick Woodley, Woodley's Garden Centers - Columbia and Irmo, SC

Columbia Museum of Art: "ETV Radio delivers the Columbia Museum of Art's message to a smart, cultured audience. For nearly a decade, we have partnered together to inspire, educate and enrich lives through art." - Ellen Woodoff, Director of Marketing & Communications, Columbia Museum of Art

City of Charleston Office of Cultural Affairs: "My sense of well-being has always been dependent on being involved in the arts of all descriptions and disciplines - which is why I love my job as Charleston's Cultural Affairs Director. I am especially grateful for the excellent public broadcasting service of ETV Radio, whose programs never fail to entertain, enlighten and inspire - which is why I love living in Charleston. It doesn't get better than that!" - Ellen Dressler Moryl, Director, City of Charleston Office of Cultural Affairs

Creative Sewing Machine Center: "We are thrilled to be able to sponsor sewing and quilting shows on SC ETV. As you know, sewing touches us in some way every day of our lives. We do not have an opportunity to see sewing and quilting any other place as we do on ETV, so for that we say a great big 'Thank You' to all who provide and to all who watch." - Peggy Ledford, Owner, Creative Sewing Machine Center

The Peace Center: "The Peace Center and our friends at ETV share a common goal - to further culture advancement and arts appreciation in South Carolina. ETV's commitment to excellence in arts programming makes it a natural marketing fit for the Peace Center, and we look forward to working together for many years to come." - Carol May, Executive Vice President, The Peace Center

Palm Key: "ETV Radio delivers Palm Key's message directly to the people with whom we want to share Palm Key's vision. Like ETV Radio, we are a family making up a community of concerned people of all ages who value what ETV Radio stands for - honesty, clarity, caring, and working for the better good for all of our tomorrows. There is no better way to share our marketing dollars than to support our friends at Public Radio. Over 90% of guests who arrive at Palm Key have heard our message on ETV Radio." - Judy Rigg, Palm Key

Ask for and expect more!

For more information about On Air Sponsorship:

Corporate Sponsorship Manager
Melanie Davis Boyer
Voice: 803-737-3289
E:mail: mboyer@scetv.org