South Carolina ETV

ETV & ETV Radio Guidelines for On Air Sponsorship Credits

Sponsorship credits run 15 seconds, starting with the phrase, "Support for this program is provided in part by..." followed by your business or organization's name and should be no more than APPROXIMATELY 25 words for TV and 35 words for Radio. Television credits can be produced in our studios for a fee.

What we can do for you:

Describe a Product or Service:
Support for this program is provided in part by The Columbia Museum of Art presenting An Artist's Eye, featuring modern and contemporary art through October 23rd. For information, (Phone # on screen)

Broadcast an Established Trade Slogan:
The following program is made possible in part by BB&T investment services, working with investors to plan for a secure tomorrow. BB&T "You can tell we want your business".

State Locations, Telephone numbers or Web Addresses:
...Eleanor Burns of "Quilt in A Day" holding a 3 Day Retreat October 13th through 15th in West Columbia. For more information or for reservations 803-936-8021. Creative Sewing Machine Center.

Explain Trade Names, Products, Services That Aid Listeners or Viewers in Identifying Your Organization:
...Earth Fare, the healthy market and cafe', celebrating National Soy Month and Earth Day with food sampling, lectures and workshops. In Charleston at South Windemere Plaza and Greenville at Lewis Plaza on Augusta Road.

Build an Association with ETV or ETV Radio:
The Blue Grass Sound is made possible in part by Bill's Music Shop & Pickin' Parlor, distributors of Martin & Gibson stringed instruments, at 710 Meeting Street, West Columbia. "The Blue Grass Store."

What we cannot do for you (FCC Restrictions):

Make a Call to Action: "...Get Met, It pays", "Call right now"
Use Superlatives or be Qualitative:"...the most intelligent car ever built", "Best service in the industry", "more satisfying"
Give Price or Value Information: "...low rates available now", "7.7% interest rate available now", "Discount", "Free"
Use a Direct Comparison: "...fresh food, not like the chains"
Include Endorsements: "...recommended by 3 out of 4 doctors"
Create Inducements to Buy: "...a month’s free rent if you sign now", "You need...", "lifetime guarantee"

And there are some promotional words we cannot use due to FCC Restrictions, like reliable, efficient, economical, dependable, fair price, prompt, excellent, dedicated, quality, luxury, leading, affordable, quick and clear, very accommodating, delightfully honest, and number one.

Remember, for our audience, less is more. We want you to get credit, not criticism.
Thank you for your support!

Media from Clients for Radio Spots

All Radio underwriting credits will be read by station personnel, no outside voice-overs. Copy should be received by noon at least 3 business days prior to the first air date.

Media from Clients for Television Spots

Television Formatting:
HDTV Screen Format 16:9 Full Frame

Video Tape Media:
HD CAM is preferred
DVC-Pro is secondary
Can accept BETACAM
Can accept .mov file (for use with Avid Editors)

Audio Formatting:
48,000 audio
Can accept .wav or mp3. format

Logos & Artwork:
PC based format
Prefer EPS or PSD (Can accept JPG, TIF, TGA, & PNG)
72 dpi
Size to fit 16 X 9 square pixel
(Larger is better - We can reduce)

Time Line for Television: Copy & Materials

  First Air Date: Copy & Art Due
  Sat./Sun./Mon.------- Thursday (7 business days prior)
  Tuesday--------------- Friday (7 business days prior)
  Wednesday----------- Monday (7 business days prior)
  Thursday-------------- Tuesday (7 business days prior)
  Friday----------------- Wednesday (7 business days prior)

All TV copy and materials should be received by noon on the due date. Please allow at least 7 business days prior to the first air date.




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